White Cloud

White Cloud's website

Editor's Rating:

White Cloud is an interesting electronic cigarette. For a long time, they were the highest-priced ecig available, with a product to match: well-engineered and satisfying. Fairly recently, they reduced their prices to around the same level as the competition, making them a better buy than ever. It’s not one of our preferred brands because there’s not a strong throat hit, it’s a smooth and mild vape that goes down easily. But this is a company that makes an outstanding product, with lots of innovative options available.

We were able to review the best White Cloud starter kit, the Cirrus 3X. It comes with three long long-lasting batteries, five cartridges, a USB charger and a wall adapter, as well as a car charger and a two year warranty, one of the longest we’ve seen. The lower-level Cirrus 3 also comes with three batteries that hold a lesser charge, and it doesn’t include a car charger. However, it comes with a so-called squid charger, which lets you charge three batteries at the same time. Other less-expensive choices are the Cirrus 2 which comes with two short batteries, and a variety kit which has one battery from each of the above kits. We really liked the feel of the White Cloud, which is hand-assembled with technology that reduces the amount of heat you feel when you inhale. The Cirrus 3X battery charge lasted much longer than average, and cartridge life was a bit above average, a little more than a pack of cigarettes’ worth. Vapor clouds and taste were both good.

A very different starter kit is also available. It’s called the Phantom, and the aim is to allow something that White Cloud calls stealth vaping. If you’re in a location where you’d prefer that people don’t know you’re using an e-cigarette, it’s ideal; there’s a greatly-reduced amount of vapor that is hard to detect, and the Phantom is black in color with a tip which does not glow when you inhale. It’s perfect for use in places where e-cigs might not be allowed or their use might be discouraged.

Another nice option from White Cloud is their double extra strength cartridges, the strongest we’ve seen on the market. If you’ve been a heavy smoker looking for a bigger-than-usual nicotine boost, or are in search of a strong throat hit, this would be an ideal choice. They also offer the usual no nicotine, ultra light, light, full flavor and extra strength options. There are thirteen flavors available, with three different tobacco flavors, menthol, expresso, chocolate, vanilla, clove, apple and ginger-and-lime. The appearance of their product isn’t their primary focus; the batteries only come in two colors and one length.  However, they do offer “designer jackets” which give you hundreds of choices of patterns or designs for your battery.

If White Cloud had a stronger throat hit, it would have contended for the number spot in our e-cigarette reviews. But it’s a terrific line of products that’s worth checking out if you look for a smooth draw on your inhale.

Price: $49.95 - $119.95

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